Frida Gustavsson Goes Boho Cute For The H&M Spring 2011 Campaign

What began as a local part-time hobby for one of the most requested models in the industry, Frida Gustavsson of IMG models

has modeled for  Louis Vuitton, Chanel, Lanvin, Carolina Herrera, Fendi, Christian Dior, Jil Sander, Alexander McQueen, Anna Sui, Marc Jacobs, Michael Kors, Calvin Klein, Oscar de la Renta, Emilio Pucci, Celine, Hermès, Jean Paul Gaultier, Dolce & Gabbana, Givenchy, Yves Saint Laurent, Ralph Lauren, Blumarine and Versace. It's no surprise that she's H&M's it girl for this Spring 2011.

Asa Tallgard shoots his second campaign featuring H&M’s spring collections starring Swedish beauty Frida Gustavsson. Sporting bohemian looks including turquoise jewelry and lightweight dresses, the spring season is shaping up to one of casual elegance. 

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